The brand Lorena Antoniazzi was born in Perugia in 1993 from the passions that unite Lorena and her husband Luca Mirabassi, founder and owner of Sterne International, the company that distributes it. ...
The brand Lorena Antoniazzi was born in Perugia in 1993 from the passions that unite Lorena and her husband Luca Mirabassi, founder and owner of Sterne International, the company that distributes it. Their complementary talents gave life a small collection of womens clothing created with prestigious spins and innovative techniques, and produced in Umbria, Italys green heart.The production and distribution of the brand begins with special attention to high end knitwear. The distribution strategy of the brand relies on a synergy between the wholesale channel and the retail channel. In particular, the Perugian companys objective is to strengthen the retail channel by increasing the number of retail stores worldwide. Currently, stores are located in Perugia, Ortisei, Paris, Saint Moritz, Daegu, Seoul, Saint Petersburg, Moscow and Cannes.Lorena Antoniazzis woman is original, ironic, sporty and active with a strong contemporary pesonality.An independent, determined, extroverted individual...